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A Message From the Author
The Great Recession nearly wiped me out. It was the catalyst that led me to put Wall Street under a microscope. The Perpetual Wealth Strategy™ is the result. It’s the foundation we use at Paradigm Life to help thousands of people grow and protect their wealth.
Your Financial Dreams Are Closer To Becoming Reality Than You Think!
Conventional financial mindsets are failing too many people. We save, invest, and borrow the way Wall Street, banks, and the financial media tell us, but we are left unprepared for market losses, financial hardships, and retirement. 

In Heads I Win, Tails You Lose, CEO and financial strategist Patrick Donohoe shares financial secrets used by the wealthy to navigate the rapidly changing economy. 

Discover a new method for managing your money. It works for real estate investors. It works for business owners and entrepreneurs. It works for families. And it works at any financial stage, whether you’re looking to grow wealth, increase income in retirement, or leave a legacy for your heirs.

About Paradigm Life
Paradigm Life helps you create customized financial solutions proven to reduce risk, increase growth, minimize taxes, and put you in the driver’s seat of your wealth—not Wall Street.

We believe in a better financial system. One that makes life more predictable. Your financial goals are our goals, and our Wealth Strategists are by your side every step of the way.

Since 2007 CEO, author, and The Wealth Standard podcast host Patrick Donohoe and his team have helped thousands of people in all 50 states and Canada efficiently grow their wealth.

Beat the system with your customized wealth strategy.

What financial leaders and readers had to say about the book...
What People Are Saying About Heads I Win, Tails You Lose....
"Adds velocity to your wealth-building"
Review by Wes Atchison
I simply couldn't put this book down, I read it cover to cover in 1.5 days! #VeryEngagingRead Patrick did a great job explaining an often misunderstood concept by breaking it down for what it really is--a financial foundational strategy that adds velocity to your wealth building.  I would highly recommend this book!
"This is a must read"
Review by  Efrain Alvarez
This is a must read, if you want to take back control of your finances and your financial future!!! Wish I had found a book like this when I was in my 20's!!!
"Great  overview of how to make your money grow over time"
Review by  QB
Great overview of how to make your money grow over time. They offer a plan to fit your budget and benchmarks so you can see as your investments grow.

I don’t have a 401(k) (and I never will). I don’t have 529 plans for my kids (won’t do that either). I’m stashing my money in the strategies Patrick talks about in Heads I Win, Tails You Lose. When the next mega crash hits, I’ll sail right through it unscathed…while the rest stress, panic, and…

Tim Mittelstaedt  - Founder and CEO of Deepwater Digital

This is one of the few books that has it all. Heads I Win, Tails You Lose shows you the time-tested path to build and protect generational wealth. Plus it gives you the history and hard facts of how blind trust in Wall Street will cost you tens of thousands of dollars.

Jeff Schneider - COO of Early to Rise

This book is a window into Patrick’s world of proven and practical wealth strategies that have surprisingly been forgotten. I’d encourage anyone who is fed up with the typical financial planning world and seeking financial freedom to read Heads I Win Tails You Lose.

Andy Tanner - Rich Dad Advisor, Author, Investor

Don’t be part of the uninformed majority who don’t plan well for their future. Read this book and apply Patrick’s wisdom and insights to turn the American dream into your personal reality!

Connor Boyack - President of Libertas Institute, Author, Podcast Host

We are not taught any financial education in schools, colleges, and universities, and as a result, the majority of people find themselves losing in the game of money. As one of the top financial educators, Patrick shares a blueprint of how to take control of your financial life and investments and achieve financial freedom. This…

MC Laubscher - President of Producer's Wealth, Podcast Host

I don’t have a 401(k) (and I never will). I don’t have 529 plans for my kids (won’t do that either). I’m stashing my money in the strategies Patrick talks about in Heads I Win, Tails You Lose. When the next mega crash hits, I’ll sail right through it unscathed…while the rest stress, panic, and…

Tim Mittelstaedt  - Founder and CEO of Deepwater Digital

This is one of the few books that has it all. Heads I Win, Tails You Lose shows you the time-tested path to build and protect generational wealth. Plus it gives you the history and hard facts of how blind trust in Wall Street will cost you tens of thousands of dollars.

Jeff Schneider - COO of Early to Rise

This book is a window into Patrick’s world of proven and practical wealth strategies that have surprisingly been forgotten. I’d encourage anyone who is fed up with the typical financial planning world and seeking financial freedom to read Heads I Win Tails You Lose.

Andy Tanner - Rich Dad Advisor, Author, Investor

Don’t be part of the uninformed majority who don’t plan well for their future. Read this book and apply Patrick’s wisdom and insights to turn the American dream into your personal reality!

Connor Boyack - President of Libertas Institute, Author, Podcast Host

We are not taught any financial education in schools, colleges, and universities, and as a result, the majority of people find themselves losing in the game of money. As one of the top financial educators, Patrick shares a blueprint of how to take control of your financial life and investments and achieve financial freedom. This…

MC Laubscher - President of Producer's Wealth, Podcast Host
What People Are Saying About Patrick's Book On...
"Adds velocity to your wealth-building"
Review By Wes Atchison
I simply couldn't put this book down, I read it cover to cover in 1.5 days! #VeryEngagingRead Patrick did a great job explaining an often misunderstood concept by breaking it down for what it really is--a financial foundational strategy that adds velocity to your wealth building.  I would highly recommend this book!
"This is a must read"
Review By  Efrain Alvarez
This is a must read, if you want to take back control of your finances and your financial future!!! Wish I had found a book like this when I was in my 20's!!!
"Great  overview of how to make your money grow over time"
Review By  QB
Great overview of how to make your money grow over time. They offer a plan to fit your budget and benchmarks so you can see as your investments grow.
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